Life, Soles and Precious Trees

Iona Nyandoro from Cape Town is an aspiring social entrepreneur and the founder of a small startup social enterprise, LifexSoles. She came to know about Precious Tree Project while looking for an organisation to volunteer her time and find ways to plant more food and forest trees.

Iona is raising funds in a collaborative campaign with us and is on a Feed, Shoe and Plant mission – a concept that will help disadvantaged communities – by (1) planting out forest food trees (like wild peach, whit pear, cape peach, cluster fig, etc), (2) providing a new pair of sneakers to the most disadvantaged school children who do not have the privilege to own new shoes and (3) creating a healthier living environment (planting indigenous forest trees in bio-mimicked patches to provide shade, restore biodiversity, etc.).

“Roughly, my start up company’s mission is the shaping of positive social change and environmentally friendly practices in the sneaker industry. I’m always looking for ways to contribute both socially and environmentally through developing socially conscious initiatives to make a difference” ~ Iona Nyandoro

Feed. Shoe. Plant 

Life, Soles and Precious Trees has three main areas of focus:

1. Feed – Zero % Hunger initiative 

To take action against poverty and feed hungry, marginalised individuals by providing food/care packages where needed and by planting out FOOD trees.

2. Sponsor Shoes – 67 Sneakers as part of a Nelson Mandela (67Snkrs) initiative 

Created as an initiative for Mandela Day, the project’s goal is to provide a pair of new sneakers to at least 67 children. “I believe getting new shoes is very meaningful to a child who is often the recipient of used shoes and clothing, as most sneaker drives make a call for “used sneakers”. Iona (March, 2020)

3. Tree Planting – Better Earth initiative 

To plant trees and use it as an opportunity to (a) raise awareness around climate change, (b) uplift communities and (c) to facilitate the end of poverty and elimination of hunger. 

“Planting trees for a Better Earth will help assist the natural regeneration of Wilderness Heights forest areas, create some employment for its community members and improve access to healthy sources of food.”

Iona is on a mission to raise R250 000.00 for this fundraiser, which will go to:

  • Planting 200 food trees (wild peach, cape peach, white pear, cluster figs, etc)
  • Planting 500 indigenous precious forest trees in bio-mimicked forest patches
  • Providing 134 pairs of sneakers and socks (on 2 drives and separate giving days) to disadvantaged individuals (the recipients of the sneaker drive are learners at Vukani Primary School in Phillipi, Cape Town).

Make a Donation / Sponsor Trees

All donations and sponsorships towards Iona’s Feed.Shoe.Plant mission will go directly to Precious Tree Project. The amount sponsored towards this initiative is completely up to yourself and your available budget. In order for admin at Precious Tree Project to correctly allocate your donation, please make sure you use the correct reference number when making your donation via EFT or Payfast.

Reference: LIFEXSOLES plus Name and Surname

Make a direct payment (EFT)
Bank: FNB
Account Type: Cheque / Transmission
Branch Code: 250655
Account Number: 62764154648

To make a recurring donation through the lifespan of the project simply click here to set up the details, using the LIFEXSOLES reference number and your name.

Support Life, Soles and Precious Trees BackABuddy crowdfunding campaign

Tel: 074 843 5830


Follow LifexSoles Concept on Instagram (@lxs_concept)

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